As President of Bonafide Management Systems, Larry is dedicated to ensuring seamless integration between software and service. Under his leadership, Bonafide has built a powerful technology team to tirelessly pursue the perfect balance of simplicity and comprehensiveness.

Larry is a consummate entrepreneur. He first founded Bonafide in 1981, as a software solution for video rental and sales retail stores. Thousands of stores in 26 countries used the software, including Blockbuster Video, Tower Records, and more.

When it became clear that the video industry was changing, he shifted his focus to the medical industry, and created Medi, Inc., an early provider of software to support hospitals in managing billing and claim data. Customers included UCLA School of Medicine, Yale University School of Medicine, and Cedars Sinai Hospital, and the business processed more than $200 million dollars per day in claims. Medi, Inc. was named one of Los Angeles Area's Fastest Growing Companies in the Deloitte &Touche "Fast 50" program and named one of the North America "Fast 500." Medi grew 1358% from 1997 to 2001.

Larry sold Medi, Inc. to Web MD, now Change Healthcare, in 2003. At that point, he shifted Bonafide's focus to support physician practices and DME providers by providing management solutions that increase efficiency and maximize billing revenue.

Larry earned a Master of Science degree in computer science from The Stevens Institute of Technology, NJ.

Know Your Margins

Instant access to your Cost of Goods Sold, ROI and Shipping costs.

Make Better Decisions

Complete knowledge of costs, operations and business intelligence.

Manage Resources

Seamlessly Manage CSRs, Drivers, Billers, Cash and Inventory.

Maximize Reimbursement

Automatic Cross Walk of CPT to HCPCS to Compliance.


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Customer Reviews

"DME businesses have to work on tight margins, so having the right reimbursement strategy in place is critical to staying
in business. With Bonafide, we make more because we're coding everything correctly and the Bonafide system also
manages our multiple office locations and inventory."

Chasity Eaton,

Home Medical Products

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Bonafide Management Systems
241 Lombard St, Thousand Oaks, CA 91360

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